Babette Bensoussan and Craig Fleisher teach you exactly what you need to know, without dragging you through unnecessarily complex concepts or advanced mathematics.
Providing a strong complement to their previous work, Strategic and Competitive Analysis, this latest work is a "must read" for anyone analyzing strategic and tactical issues across the competitive landscape. In Analysis Without Paralysis, two renowned experts on business analysis and strategy bring you those tools, in plain English!
Kindler, Director, Competitive Intelligence, Eastman Kodak Company and President, Society of Competitive Intelligence Professionals xxviii This is a book about how individuals in organizations can turn data and information into insights that decision makers cannot and will not ignore.
When these forces are balanced, no change is likely to occur. Fairly current examples to illustrate the analysis types are useful. Forces that push toward change are called "driving" or "helping" forces. It is the dynamic interplay between his will and ours that makes war difficult and complex.
Business and Competitive Analysis provides a nice combination of theory and practice, including a comprehensive, wide-ranging description of analytical techniques. In other words, the intelligence generated about competitive actions is only useful to the enterprise for a short time period before it becomes out of date.
Next, Bensoussan and Fleisher guide you through analyzing the global social, political, and macroenvironmental challenges that will increasingly shape the future of your business. Forces that resist change are called "restraining" or "hindering" forces. Fleisher and Bensoussan offer a fabulous solution to the problem.
They are measurable, observable, and collectible and signal progression There are forces in every situation that cause things to remain as they are or to change.
The enemy seeks to resist our will and impose his own will on us. It provides a simulation where some of the uncontrollable factors influencing the market can be modeled and their likely affects explored in a risk-free environment.
They start with a practical, realistic introduction to the analysis process; then they walk you through ten core sets of analysis techniques that every manager can use effectively. It effectively reduces the risk of making mistakes by illustrating the flow on effects of the decision or decisions explored in the war game.
Read full review Selected pages. Consequently, analysts may never be able to "prove" they were right. You can use business analysis to address your most crucial strategic and tactical challenges--without burying yourself in advanced math or arcane theory!
In an often-confused and rapidly moving competitive landscape, they try to answer the three critical questions commonly asked of them: Failure to meet all these criteria to a satisfactory level will result in the analytical output being less than optimal and of lesser value to the decision maker.
For each tool, the authors present clear descriptions, context, rationales, strengths, weaknesses, step-by-step instructions, and case study examples. This requires that analysts recognize both static and dynamic dimensions of management decisions.
It is the dynamic interplay between [its] will and ours that makes [business] difficult and complex. An effective analyst needs to know how the intelligence generated by the application of a technique will be usedStrategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition.
Craig S. Fleisher, University of Windsor. Authors Craig S. Fleisher and Babette E. Bensoussan are uniquely placed as experts in the field of strategic and competitive analysis. They have extensive corporate consulting, research, and.
Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition highlight scenario analysis (Fleisher and Bensoussan, and Bensoussan, ), VKG's SWOT. SWOT analysis has also some weaknesses and limitations (Fleisher & Bensoussan. SWOT analysis cannot give the decision maker specific answers.
The improvement includes provision of some practical guidelines and a sequence of steps in conducting the SWOT analysis (Johnson. Praise for the Second Edition of the Actionable SWOT and Blended Industry Analysis, up-to-date examples of 24 techniques to use in order to confidently position that approach, walk-through worksheets, as well as “Business and Competitive Analysis by Fleisher and Bensoussan is an excellent complement to.
Business and Competitive Analysis: Effective Application of New and Classic Methods, 2nd Edition Fleisher & Bensoussan © | Pearson FT Press. COMPETITIVE ANALYSIS, SECOND EDITION EFFECTIVE APPLICATION OF NEW AND CLASSIC METHODS Craig S.
Fleisher Babette E. Bensoussan. Contents Preface xxix How to Use the Book xxxi Chapter 6 A Better SWOT Analysis BackgroundDownload