In fact, descriptive research often leads to formulation of hypothesis as collation and analysis of data produces conclusions that form the basis of another research. Qualitative research methods such as case study or field research are often used in exploratory research.
On the other hand, more information such as quantitative data allows a researcher to go for descriptive research that leads to unearthing causal relationships. Given its fundamental nature Exploratory research often relies on techniques such as: The objective of descriptive research is to describe the characteristics of various aspects, such as the market potential for a product or the demographics and attitudes of consumers who buy the product.
No pre-planned design for analysis. The objective of causal research is to test hypotheses about cause-and-effect relationships. The following methods are used for conducting exploratory research Survey of concerning literature Analysis of insights stimulating Definition of Descriptive Research By the term descriptive research, we mean a type of conclusive research study which is concerned with describing the characteristics of a particular individual or group.
He should clearly define the population under study. This article attempts to highlight the differences between descriptive and exploratory research for the benefit of the readers.
Although the results of qualitative research can give some indication as to the "why", "how" and "when" something occurs, they cannot reveal "how often" or "how many". Descriptive Research concentrates on formulating the research objective, designing methods for the collection of data, selection of the sample, data collection, processing, and analysis, reporting the results.
Descriptive research is helpful for calculations and to arrive at statistical tools such as median, averages, and frequencies. The research process is unstructured in exploratory research.
It uses methods like quantitative analysis of secondary data, surveys, panels, observations, interviews, questionnaires, etc.
At this point, the required information is loosely defined, and the research process is flexible and unstructured. There are certain basic premises that need to be tested at the start of an exploratory research.
In addition there are often data limitations and a need to make a decision within a short time period. When it comes to statistical design, exploratory research has no pre-planned design for analysis. On the other hand, exploratory research allows the researcher to develop designs that are more qualitative in nature.
Such study minimises bias and maximises reliability. Social exploratory research "seeks to find out how people get along in the setting under question, what meanings they give to their actions, and what issues concern them.
Integrating Conceptual Frameworks and Project Management.An exploratory research is a non-formal research. A formal research is the kind that we do that is expected to comply with certain forms, standards and peer-critiquing.
Descriptive research is a quantitative one that is categorized with correlational and causal studies.
2 Types of Research • Exploratory • Descriptive • Causal COMPLETELY CERTAIN ABSOLUTE CAUSAL OR AMBIGUITY DESCRIPTIVE – EXPLORATORY of employees • Based on following examples: • The problem statement focuses on how to raise the motivational levels.
Exploratory research is the initial research into a hypothetical or theoretical idea. Descriptive research attempts to explore and explain while providing additional information about a topic.
Much of marketing analytics is descriptive research. Research that explore and explains an individual, group or a situation, is called descriptive research. The exploratory research aims at the discovery of ideas and thoughts whereas the primary purpose of descriptive research is to.
• Descriptive research, being quantitative in nature, is restrictive in terms of open ended questions, which can be better answered using exploratory research. • Flexibility of design is offered by exploratory research more than by descriptive research.
• Descriptive research is used more to arrive at statistical tools such as mean, average, median and. Exploratory research is used when the topic or issue is new and when data is difficult to collect.
Exploratory research is flexible and can address research questions of all types (what, why, how). Exploratory research is often used to generate formal hypotheses.Download