Payless was no longer focusing on prices but creating new styles and designs. The risk of the strategy was the focus on a single demographic; women aged between 30 and 40 years. Typically, prices are set a unit lower than the upper round figure, for example, 99 instead of Psychological pricing is an technique that evaluates the mentality of the customers regarding the prices instead of simply applying economics.
Payless redesigned the whole company. The new strategy by Payless has the capacity to provide shoes at the price that customers can afford. Consequently, it is challenging for the employees to get other opportunities to showcase their aptitude.
This approach will attract prospective customers, resulting to increase in sales. Failure to do so means losing market share. The objective is to reshape the customers thinking.
The designers get significant exposure. The company is currently introducing and transforming the new image as more trendy and more modern. Being employed permanently by the company meant that they were tied with the contracts. The company employed leading designers on a full-time basis.
There will be financial problems. The margin does not create much difference for the customer considering the value added to the products. The company has many shoe shapes, colors, sizes, design, and numerous brands.
The company is ensuring the stores are more open, airy and well-lit. The strategy is logical and rationally thought out considering that many consumers in America would like to purchase products at an average price with luxury rather than high price with luxury.
Consequently, they decided to change their image.Payless Shoes Case Study 1. From Last year’s styles to Now Jennifer Valentine Payless Shoe Source Repositions Itself as Fashion Focused.
Launching an effective CRM marketing strategy yields big results for mega-retailer Payless Shoes. Read the case study for the secret to their success. Architectural Design (Full Services), Interior Design, Landscape Design, Planning.
The Payless ShoeSource distribution center in Brookville, Ohio is a high-tech order processing and shipping facility. Payless Shoesource Case Study. Which of the different product mix pricing strategies discussed in the text applies to Payless’s new strategy;.
Answers – Payless ShoeSource case study 1. Which of the different product mix pricing strategies discussed in the text applies to Payless's new strategy?
CC20Company Cases Company Case 9 PAYLESS SHOESOURCE: PAYING LESS FOR FASHION When you think of New York’s Fifth Avenue, what 5/5(1).Download